Is it enterprise ethics or simply the golden rule? In simplified models of the market, individual buyers and sellers are worth-takers”, not price-makers”. —, 1984, Collective and Company Accountability, New York: Columbia College Press. Corporate social duty, or CSR, just isn’t the one time period that enterprise ethicists use to describe actions like Merck’s.
On the earth right this moment, companies are offering public items such as healthcare and schooling (Ruggie 2004), protecting people’s citizenship rights (Matten & Crane 2005), and serving to to create and enforce techniques of personal regulation or delicate legislation” (Vogel 2010).
That is, it isn’t clear whether or not prosocial conduct by companies causes them to be rewarded financially (e.g., by customers who worth their conduct), or whether or not monetary success causes firms to engage in more prosocial behaviors (e.g., by freeing up sources that may otherwise be spent on core business capabilities).